Final designs
Concept and development
There were two parallel strands to the brief. The first was to reposition and update SS&C Intralinks' masterbrand, which had become fragmented over time, to better represent their newly streamlined and integrated suite of services.
The second was to create a standalone identity and brand expression for Intralinks' proprietary AI engine, that would integrate seamlessly with the overall masterbrand.
Working with Dusted's team of expert strategists and designers, I shaped one of the routes that was taken forward for presentation to the client. This was the route that Intralinks ultimately preferred, and it was subsequently developed and finessed by Dusted into a comprehensive creative system and global campaign.
Masterbrand
AI engine
